It’s a doormat made entirely of reclaimed tape measures. I really can’t believe there are this many discarded tape measures out there in the world that they could even have enough to make a mat. Who would even think to recycle a tape measure? Is there a separate recycling pickup for that? Do I need a third bin- bottles and cans, paper, and tape measures? Maybe they are factory seconds or something? Anyway, the Tape Measure Doormat looks great and is woven out of eco-friendly plastic. It really “measures up”. Ugh.