Cigarette Box Cellphone Headset

This is just plain weird. I’m all in favor of hands-free cellphone headsets and such but why would someone make one in the shape of a cigarette box? Is it really somebody’s job to think of these things? Are they hiring? Because I have some good ideas like the cellphone headset shaped like a popsicle or the chair shaped MP3 player.

Product page via Technabob