Off-Axis Watch

Why aren’t watches designed so that the clock face is aligned towards your head? The Off-Axis Watch turns the watch on it’s side so you don’t have to turn your head or bend your wrist. The Eric Janssen designed wristwatch has a dial that is rotated clockwise by 30 degrees. Which begs the question, can you even rotate a clock counterclockwise? It’s like a dancing robot, no matter what dance it does, it’s still doing the robot. It’s kinda genius yet sort of unnecessary (just like this site- self zing!)