The GloPillow has an LED fabric substrate below the surface which slowly increases light intensity to gently wake you up. “This natural waking process helps to set the circadian rhythm or “body clock” and results in more healthy sleep/wake patterns”. Even cooler- it can also display the time in LED’s right on the pillow fabric. Definitely much more peaceful than the blasting alarm clock. Maybe they could combine this with the bluetooth perCushion to make one superpillow.