Coca-Cola Brazil has created a unique ad for Capricho Magazine. The back page ad has tabs to allow you fold it up. You roll up the magazine, insert the ad into it’s own tabs and now you have an iPhone dock that not only holds your phone, it actually works as an amplifier too. I don’t think your home stereo has any real competition with this one but check out the video below to see (and hear) how it works:
Very creative and smart advertising because not only will consumers save the ad, they will save the entire magazine to use as an on-the-go amplifier. Simple and effective, you could easily recreate this with any other magazine with a thicker ad inside it. Not only that, it’s totally green as it’s 100% recyclable. All around win. (via foodiggity)
