File this one under things that look like big versions of other things. It’s a battery backup for your iPhone that looks like a giant plug (sort of). The appropriately named “Plug” has a removable cap to expose the iPhone 30 pin connector.
The other end has a mini-USB port so you can plug it into your computer via wire to charge up the battery. No real specs are listed on the product page but it seays it will charge an iPhone to about 30% (which isn’t very much at all, other batteries go to 70% or eve 1 1/2 full charges). But this one is all about style. It comes in black and white and looks pretty good when it’s actually on your phone. Available in late April.