New from the geniuses over at Art Lebedev Studio comes the Segmentus Clock (ru). This mesmerizing clock uses segmented rotating lines to form LCD style numerals on the clock. Each segment of what would be an LCD number (but is not, it’s analog) is actually an articulating arrow- almost like a tiny clock hand itself. That’s a tricky explanation but check out animation on Art’s page or the screenshot video I took for those of you without flash:

I could literally watch this clock for a good portion of my day. It’s almost hypnotic. Segmentus is just a new concept right now but we’ve seen many Art Lebedev concepts go from idea to store, sometimes relatively quickly, so keep your eyes peeled.