Best Buy has put up this really cool billboard in New York City’s Times Square promoting their recycling program where they will “e-cycle” many of your old electronic items you bring to the store. The great thing about the billboard, besides the green earth-friendly message, is that the letters on the sign are actually made up of recycled electronics:

That’s some really great creative advertising right there. Kudos.

via scouting nyc (great site if you’re into nyc photography, movies and location scouting)