Unlike previous cheap VGA Hello Kitty cameras (not that I would know anything about those), this new Hello Kitty version of the Casio Exilim line of digital cameras is actually a pretty decent camera- 8.1 megapixels and 3x optical zoom, 2.6 in LCD. Except for the whole Hello Kitty graphic on the front and the fact that it’s pink. But it will definitely appeal to someone out there. Now I don’t want to say it’s overpriced because you really can’t put a price on Hello Kitty branded merchandise because Hello Kitty is more than just a lifestyle- Hello Kitty=life itself, but it does cost about twice as much as the non-HK branded version of the Exilim. At least from GeekStuff4U which is the only place I see it for sale. Thank goodness. The last thing we need is a world filled with Hello Kitty shutterbugs everywhere.